I talk funny.

But I can write in voices that are informed and emotional, too. It’s something about timing, language, and knowing your audience. From humorous to heartfelt, I’ve crafted messaging that connects across social, in-store, and broadcast.

Greetabl

When you create a product as charming as Greetabl’s gift boxes, you don’t have to work hard to make people like it. But when you introduce a new behavior — like building a personalized gift box and greeting — your audience needs to be shown how and when and why to do it. But like, in a nice way.

Explanatory videos like the one I helped create for Greetabl have a functional purpose internally as well. They can use this piece to explain themselves to new hires, investors, potential partners, as well as anyone who stumbles across their site or social. We wanted to create something cute, but it was essential that the Greetabl voice was true throughout and the information presented was accurate, so it was a useful piece of branded content.

You Earned It!

These :15 spots show how easy it is to earn a drink from On the Run. Spoiler: it’s easy.

All About Kids

It’s a scientific fact that kids are different from adults. Just ask the pediatric experts at HSHS St John’s Children’s Hospital in Springfield, IL.

Welcome to Microsoft Education

Teachers, students, and IT experts visit the Microsoft Education YouTube channel to explore everything from live event recaps to software tutorials.